You may find both LED and Standard Rope Lighting on most lighting websites, sometimes priced higher than us and sometimes priced lower than our Rope Light. Keep in mind we only carry the brightest, most durable rope light in the industry, we offer the longest warranties, and of course great customer service. We only sell commercial quality rope light rated for both indoor and outdoor uses! Some companies will even claim they manufacture the rope light direct and sell it to you direct from the "manufacturer". We assure you that NO rope light manufacturer will sell direct to the public! We believe in the old saying in life that you truely get what you pay for. This is not intended to be a scare tactic. We understand many people look at the price alone and solely base their decision on that, but we are here to tell you not only do we have the best rope light at a great price (more value for your dollar). We have helpful sales professionals to assist you and we have the longest lasting, brightest and most durable rope lighting in the industry. We understand that when it comes to buying rope light you have a lot of choices, but if you want the best quality and value for your money, you should definitely buy from us!